Flower shop management｜Product development starts from bouquet packaging and flower design
May 09,2022 Cindy
With the development of this society, flower has become one of the important part in the people’s daily life. Every person will have the chance to send the flowers to the other people. Therefore, there will be a trend for the flower gift box among so many flower lovers.
As we all known, floral packaging is very important. The one function of this packaging is to make the whole floral work look more beautiful; the other one is to protect the flowers and to facilitate transportation; the third one is to promote the brand.
Different situations should select the different packaging. The flower is the main element, so it shouldn’t ruin the image of the flower during the packaging process. During the flower packaging process, not only consider the requirements of the customers, but also should consider the age, gender, hobbies of the friends who received the flowers. Also we should combine the place, purpose, atmosphere of the flowers used for congratulations, expressing love, or for visiting the patients.
Packaging should not be limited to your own skilled packaging methods. You must choose the packaging methods that conform to the fashion trends, and strive to create new packaging methods on this basis. You must pay more attention to the finished bouquets, it’s not the more gorgeous the better, too much packaging will make the flowers lost the original color, so be careful.
At present, the korean-style packaging and Euro-American packaging are more popular. Euro-American packaging is characterized by more bright flowers and less packaging, mainly to show individuality; the korean-style packaging generally uses to wrapping papers with light colors, which is just echo the theme flowers.
In the form of flower presentation, it can not only be packaged into bouquets, but also flower baskets, flower pots, flower boxes, garlands, dried flowers, vase flowers, immortal flowers, artificial flowers or other peripheral products. In short, there is nothing that can’t be done, only you unexpected.
There are about 20 kinds of bouquet designs, the most commonly used are: fan, triangle, horizontal, spherical, hemispherical, conical, inverted T, L, meniscus, S, etc. The fan type is the most widely used, the triangle type and cone type are mostly used in hotels, the horizontal type is mostly used on dining tables and fabrics, the spherical type and hemispheric type are the most widely used, and the meniscus type and S type are uniquely used in competitions and exhibitions.