The box-shaped design of perfume packaging
May 10,2022 Cindy
How important is packaging to perfume? From a practical point of view, the bottle is responsible for carrying the perfumer\'s mind and concentrated aroma and transporting it around the world; on the sales level, the bottle also shoulders the responsibility of communicating with customers.
The shape, material and size of the packaging convey different messages to customers, and among the various elements that can be seen with the naked eye, "color" is especially important.
Colors can conjure up many associations. For example, when you see yellow, you think of fruits such as bananas, lemons, and mangoes; when you see blue, images such as the ocean and sky emerge; when you see red, you think of images such as roses or flames. Colors will give people different feelings, such as red for enthusiasm, blue for coldness, purple for noble and so on.
Although it is impossible to know whether everyone feels or imagines the same color when faced with color, and our cognition will vary according to age, experience and culture, we can still know how color is in the mainstream cognition meaning. It turns out that this theory also applies to perfume packaging box.
Fragrance has no color, but perfume does. The scent that lingers in the nose but cannot be touched is given color in the different colored bottles, and also gives the customer a visual definition. The exquisite and ingenious perfume bottle not only reflects the designer\'s mind, but also conveys a little-perceived message: did you know that we can "smell" aroma through color?